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Nielsen Sports releases key global sports marketing trends for 2021
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Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report | Business Insider India
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Nielsen Releases 2022 Global Sports Marketing Report
40.7% global sports fans now stream live sports through digital platforms: Nielsen - Adgully.com
Global Sport Marketing: Contemporary Issues and Practice : Desbordes, Michel, Richelieu, André: Amazon.it: Libri
PDF) Desbordes, M., Richelieu, A. (2012). Global Sport Marketing: Contemporary Issues and Practice. Routledge, May, 208 p.
